Singapore’s recent decision to allow five new nutrient specific diet-related health claims on certain food products will encourage research and development of healthy food products, says international food and nutrition policy consultancy EAS. Commenting on the Singapore Agri-Food & Veterinary Authority’s (AVA) decision to allow five additional claims on relevant food products that have been approved to carry the Health Promotion Board’s ‘Healthier Choice’ symbol, EAS Asia regional director Daniel Tsi says the move shows the authority is receptive to the growing health trends and developments among the industry and consumers.
“This set of diet related health claims from the Singapore is the first in Southeast Asia. The idea is to prevent misuse of the health claims and for the food industry to play a role in addressing main public health issues such as high blood pressure and the sufficient intake of fruit and vegetables. This will be a good incentive for companies to develop new and innovative healthy food products.” The five additional claims, which cover calcium and vitamin D, sodium, saturated fat and trans fat, fiber and dietary fiber, require basic nutrition criteria to be met before an application can be made for their use.
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